Leadership
marketing for
advisory firms

trends.ceo helps partners and executives build their reputation as social media thought leaders

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Our fully managed program provides Executives and CMOs with fresh editorial ideas, thoughtfully written posts and premium video series—filmed at your office or online. We distribute your content to senior leaders on LinkedIn, grow your followers, and create business opportunities.

We’re the strategists behind the world’s top executives and firms

Executives are

under pressure to become

thought leaders.

Stakeholders expect leaders to share valuable insights on LinkedIn, but most lack the time to do it well. At the same time, CMOs want vibrant social channels, but video is difficult to scale across the executive team. Firms that don’t solve this will become irrelevant.

Mediocre content

is not an option

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A modern thought leadership
program with strong ROI

The program runs on quarterly sprints.
With three hours of the executive’s time, we deliver:

Month 1

Strategy

Strong editorial plans, aligned with the executive’s voice and the firm’s goals.

Month 2

Production

Premium video series filmed in your office or online, and LinkedIn post writing.

Month 3

Distribution

Targeted publishing on LinkedIn to reach key decision makers, grow followers and deliver ROI.

Chris Spurio

President, CBIZ Financial Services

"Working with trends.ceo has helped grow our firm’s reputation and mine. Their content is outstanding."

Posts published

210%

Follower growth

750k

Views

Why senior leaders trust us

"Forcing myself out of my comfort zone
has led to amazing conversations. The ROI has been worth it."
Shelley
Senior Partner, Big 4
"My first video series led directly to
a new client engagement."
Senior Partner, Big 4
"They have the innate ability to take my thoughts and put them into words."
Chris
President, Accounting Firm
"A new client just told me, 'I feel like I’ve seen you before. Do you publish on LinkedIn?"
Michelle
Senior Partner, Big 4
"Fantastic strategy, purposeful content
and valuable connections."
Heather
National Partner, Big 4
"You made me look great, which is not an easy job. Looking forward to the next shoot!"
Will
National Partner, Big 4
"The videos, pictures, words and ‘splicing and dicing’ were beyond words."
Allan
CEO, Consulting Firm
"These videos are fantastic.
I have no changes."
Lana
Senior Partner, Big 4

Benchmark your competitors
on LinkedIn

The LinkedIn Trust Score is our proprietary method for measuring an executive’s effectiveness on LinkedIn, compared to their peers and competitors. Using a combination of engagement metrics, profile completion, positioning and activity, we score each leader’s presence and provide a clear roadmap to improve.

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Turn your leadership
bench into your strongest
marketing channel

Many firms overlook their greatest marketing asset: the voices of their leaders. We help CMOs turn their executives and senior partners into a high-impact video engine — fueling corporate LinkedIn, YouTube and Instagram with consistent, insight-rich content.