Stakeholders expect leaders to share valuable insights on LinkedIn, but most lack the time to do it well. At the same time, CMOs want vibrant social channels, but video is difficult to scale across the executive team. Firms that don’t solve this will become irrelevant.
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Follower growth
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The LinkedIn Trust Score is our proprietary method for measuring an executive’s effectiveness on LinkedIn, compared to their peers and competitors. Using a combination of engagement metrics, profile completion, positioning and activity, we score each leader’s presence and provide a clear roadmap to improve.
Many firms overlook their greatest marketing asset: the voices of their leaders. We help CMOs turn their executives and senior partners into a high-impact video engine — fueling corporate LinkedIn, YouTube and Instagram with consistent, insight-rich content.
